What can a 2-day cleanse really do for you? We'll answer that question in this review of the It Works! herbal cleanse. We've written reviews of many other cleanse programs (see our weight loss section) but somehow never got around to writing about the It Works! program.
Here we will take a closer look at their two day cleanse. Keep it mind: it's not exactly a weight loss product. But any good cleanse will prime your body to look and feel great. Shedding pounds is often a byproduct of proper body cleansing.
The question is: is this particular cleanse any good? Read on and find out.
About It Works!
It Works is a nutritional company that has gotten some mixed reviews in the press. Business Insider wrote in 2015 that It Works! is a multi-level marketing (MLM) company:
It Works! is a multi-level-marketing company that claims a staggering $538 million in revenue last year and $1.2 billion in three years, with more than a million recurring customers. The cosmetics upstart is powered by a global network of 100,000 distributors who do most of their sales through social media — a 21st-century version of the direct-sales business model popularized by Avon.
The company has done all of this despite its main product, “that crazy wrap thing,” having no clinically proven long-term benefits.
This is a red flag. Here at Health Skeptic we try to keep an open mind toward innovative health products, even when they are marketed with a lot of hype. But MLM companies essentially run pyramid schemes that exploit their associates and their customers.
The Business Insider piece notes that It Works relies heavily on social media marketing, getting people (mainly women) with large social followings to post about their “amazing results” with products like their body wrap.
Well of course these people are going to talk about how great their results were, and how you should buy the product. It's set up so that they have to sell these products, whether it's a cleanse or something else. That's how MLM works: the company sells a bunch of product to these “distributors” at a slight discount, and the distributors then have to turn around and sell them to even more people. Otherwise they lost money on all the product they initially bought from the company.
For that reason alone we suggest staying away from these sorts of businesses. These are shady practices and they don't have the consumer's best interest in mind.
But for the sake of this review, let's look at the actual It Works! cleanse product.
What Does The ‘It Works' Cleanse Do?
The cleanse is supposed to “reset” and “rebalance” your body. It supposedly does this using gut-friendly ingredients, plus a bunch of added vitamins and minerals.
What exactly does it mean to “reset” and “rebalance” your body? It's not clear. But perhaps they avoid giving you a clear benchmark for success because there really isn't anything too impactful here.
That's not to say that gut health isn't important to health and weight loss. It absolutely is. And those of us who eat a western diet with lots of processed food often need to rebalance our gut bacteria. Quality prebiotics and probiotics very helpful in this regard.
But the It Works cleanse is unlikely to completely rebalance your gut bacteria (assuming that's what it's meant for – again, it's all quite vague). Healing your gut flora requires eating a diet that includes a variety of whole foods. A single drink with some additivies isn't going to be enough.
What's In The It Works Cleanse?
The main functional ingredients appear to be blue agave extract and aloe vera gel. The rest is a “proprietary” mix that includes vitamins and minerals.
There is nothing wrong with these ingredients.
But suggesting that they will somehow transform your health in two days after you consume them from a tiny bottle is quite misleading.
Should You Try The It Works Cleanse?
The It Works cleanse probably won't harm your health. But it's not worth the money. The fact is you can buy blue agave and aloe vera gel at the store for less.
If you're not sure, just look at some of the reviews on Amazon. People report getting bottles that are already expired, and those who did try it didn't say it helped much.
If your goal is to rebalance your gut, a quality probiotic supplement will help. If you want to lose weight with a detox-type diet, try one that uses whole foods that are plant-based. (We recommend Red Smoothie Detox Factor, which has been around a long time and is actually quite good.)
As for the It Works cleanse: between the company's sketchy business model and their unsubstantiated claims, it's better save your money for something else.